It is the case more often than not, that a client comes to us and does not understand how important it is for their designs to target a specific group of people. We are asked to make changes to appeal to the client, with no consideration of how those changes will affect the design’s ability to carry out its mission, which most of the time is: To effectively bring in new business.
Of course, there are some who understand their target audience inside and out and ask for changes based on the knowledge of their target audience’s preferences and needs. The target audience of this article is obviously not those people. Read the rest of this entry »
Owen JJ. Stone, AKA Ohdoctah, wanted to take his company Inquiring Mindz to the next level, so he came to us for a complete logo and branding solution. We are currently working on his website redesign to complement the logo that we created.
The IQMZ.com identity needed to be something intriguing, something different, something that would really set his company apart from other Social Media enthusiasts. Read the rest of this entry »
Before we begin any project, we require that our clients fill out our design interview. This provides us with important answers to questions that are imperative to the success of their design. Taking the time to fill this out as detailed as possible will ensure better results. Chances are, if you’re not ready to fill out a questionnaire like this yet, then you probably aren’t ready for a designer – or you should find a business consultant to help you create a business plan that makes sense. Read the rest of this entry »
If you’ve ever watched What Not to Wear, you know that Stacy and Clinton and their team work miracles with not only helping people to dress a lot better, but to also emit an air of confidence.
Branding and design is just like fashion. Potential customers will judge your company and credibility based upon how the design looks, just like people judge you based on how you dress. Design is a very important part of any business plan, and if you don’t take it seriously and use an expert, your business and/or personal brand will suffer. Read the rest of this entry »
Film Garden Entertainment is an award-winning production company that has worked for a variety of networks, including ABC, The Discovery Channel, FOX, Animal Planet, Spike, and MSNBC. They came to us in need of a new website and logo to refresh their image. We are in the midst of working on their website, however we have found a winner for the logo. We started with their ideas and information specific to their project and went through several phases, as with any design project, there is a certain process to be followed. Read the rest of this entry »
