The IQMZ.com identity needed to be something intriguing, something different, something that would really set his company apart from other Social Media enthusiasts.

We took our trusty gridded sketchbook and set to work. Sketching idea after idea, searching for the perfect shape, the perfect line.

We came up with quite a few ideas that we were very happy with, and brought them into the computer. Of course, once in the computer, sometimes they don’t work exactly as planned. We ended up with three very solid logo concepts, though, and presented them to Owen and his partner.

They decided on our favorite:

Initial Direction and Sketches

The logo that Film Garden originally described was something with a box around the words “Film Garden” with a weed growing up one side. I sketched these ideas, along with a few other ideas of my own and presented a couple of ideas based on these sketches.

I decided to add the light to allude to the film aspect. I also presented a few other ideas, including one that I fully implemented in illustrator, based upon an actual film reel canister that had cutouts that looked like a flower, alongside my own script writing of “Film Garden.”

Chosen Design Evolution

It was decided that the film canister was the most appropriate idea, and this is what ultimately ended up being the winner, and the following is the evolution that it went through.

These are not all of the iterations, since there was an excessive amount, however, this will give you an idea of the major stages of change. The final, chosen logo, is below and is the color scheme and design that the website will be based upon.