It is the case more often than not, that a client comes to us and does not understand how important it is for their designs to target a specific group of people. We are asked to make changes to appeal to the client, with no consideration of how those changes will affect the design’s ability to carry out its mission, which most of the time is: To effectively bring in new business.
Of course, there are some who understand their target audience inside and out and ask for changes based on the knowledge of their target audience’s preferences and needs. The target audience of this article is obviously not those people. Read the rest of this entry »
